PETRA RÉPAS

Spearheaded the Hungarian market's organic growth and content strategy, collaborating with 3+ market managers and cross-functional teams (SEO specialists, designers, translators) to achieve strategic objectives.

Directed end-to-end content lifecycle management, from in-depth keyword research and search intent analysis to content creation, publication, optimization, and continuous performance monitoring.

Authored and published over 63 SEO-optimized articles across 5 distinct content categories, significantly boosting online visibility and organic search rankings.

Established a robust influencer and community outreach network from the ground up, engaging social media creators across 5 key topics and fostering community growth.

Implemented targeted content promotion strategies, successfully increasing article visibility and expanding audience reach to drive organic traffic growth.

Authored and published 97+ SEO-optimized articles in both English and Hungarian, directly contributing to organic traffic acquisition across multiple content categories.

Contributed to the strategic development and expansion of the website's blog content architecture, enhancing user experience and content discoverability.

Developed high-impact commercial website copy, including city-specific landing pages, comprehensive guides, and FAQs, improving user engagement and conversion potential.

Spearheaded the development and localization of large-scale, location-based landing page content for approximately 80 city-focused pages, optimizing for programmatic SEO and local search strategies.

Performed extensive keyword, competitor, and topic research, identifying critical content opportunities that drove organic growth objectives.